1. The Importance of Engagement
The engagement has always mattered on social media. However, with the change in Facebook’s algorithm that emphasizes meaningful interactions, it has become even more important. This means that content that starts genuine conversations has become more favored.
In order to improve your organic reach, your content needs to be highly engaging. That means it should be interesting and appealing to your target audience too. It’s not enough to just ask people to like, share, and comment on your posts.
You need to change your approach and move away from engagement baiting techniques. Genuine content is the key to success in the future of social media marketing.
2. The Rise of Groups
Groups on Facebook have new features such as live videos, story updates, and participation as a business page. With the changes in the algorithm of Facebook, Groups have become the go-to place to connect with your audience.
Through Groups, you can not only get feedback about your products but even generate additional engagement.
A similar effect has been noticed on Instagram where influencers have started making their profiles private. This is done to avoid the effects of the Instagram algorithm.
3. Influencer Marketing
Influencer marketing has become popular on social media very quickly. It has even beaten print marketing in terms of popularity on Google Trends. People with thousands of followers can leverage their audiences and collaborate with brands.
2018 was a year filled with privacy issues on major social media platforms such as Facebook. GDPR also came into effect to protect the data that websites took from customers.
According to Sprout Social, only 55% of customers felt that brands were transparent to some extent on social media. On the other hand, only 15% of them felt that they were very transparent.