Traditional marketing was a thing only because digital marketing did not exist. Of course, traditional marketing has its own pros over digital marketing, but we will come to that later.
Newspaper ads, television ads, and the likes cost a lot. Online advertising, on the other hand, is something even young entrepreneurs can afford right out of some saved up money. So, even school goers can have a startup thanks to the cheap cost price for online marketing. This, in turn, helps expand the scope of marketing across boundaries of age and finance.
With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.
You can see everything in real-time including:
- The number of visitors.
- The most active time of the day.
- Conversion rates.
- Bounce rates.
When you have the result handy in real-time, you waste no time taking action.
Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.
You can have a whole website instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.
People buying the newspaper do not buy it for the ads in it. People listen to the radio for music and the weather forecast. Not to forget the radio is a dying concept already. People buying magazines go for it for the contents list which does not include the ads. So, it is safe to say, traditional advertising mostly goes ignored.
The Muse ads
With online advertising, on the other hand, you can choose whether you want to see it or not. It is not shoved into your face, apart from the annoying popup ads of course. You can choose to ignore that email as long as you want. You can choose to opt-out of social media discussions on a particular brand page. You can also target an interested audience as social networking sites keep a tab on what you look for on the internet. Hence, in the battle of traditional vs. digital marketing, digital marketing seems to be the candidate that will know how to intrigue people and not annoy them.
Now, you can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality.
Whereas online advertisement reaches out to the entire world so you are missing out on nothing.